Chain links connecting learning and investing
Broke 2 Brokerage

Invest on your
own terms — with
the knowledge to do it well,
so your future is well to do.

A self-directed brokerage built around teaching, not selling. Every ticker, sector, and order type comes with a plain-English explanation — so the only thing standing between you and the market is your own decision.

We do business the way business was meant to be.

No advisor fees · Education built-in · SIPC-insured investments · Transparent billing and agreements
Connecting curiosity to confidence
Chain links connecting learning and investing
01

Learn what you're buying

Every stock and ETF in the screener comes with a one-line summary: what the company actually does, what sector it sits in, why people own it. No jargon walls.

02

Choose with intention

Filter by industry, dividend yield, share price, or theme. Star what catches your eye, build a wishlist, and let the price tell you when to act — on your timeline, not anyone else's.

03

Invest with confidence

Place market, limit, stop, and recurring orders. Track holdings, dividends, and projected growth. Every order type has a built-in explainer — so you know exactly what you're doing.

Investing is too important to outsource.

Half of American adults don't invest — not because they can't, but because the industry has spent fifty years convincing them it's complicated. The data, the tools, and the knowledge to do it well are all here in one place. The only thing missing is your decision.

48%
of U.S. adults don't hold investment assets (Janus Henderson, 2024)
1%
typical advisor AUM fee — roughly a third of your returns over 30 years (industry standard)
$0
commission on stock + ETF trades — what self-directed investing actually costs today
$122K
what $100/month becomes after 30 years at 7% — the math doesn't care when you start, only that you do

How it works

Three steps from "I don't know where to start" to your first position

01
Browse stocks & ETFs with built-in explanations of what each one is
→
02
Wishlist what interests you; learn while you wait for the right price
→
03
Place the order yourself — confident, informed, in control

That's the alignment: your decision, your gain. We make money when you stay — not when you trade.

Common questions

Do I need to know how to invest already?

No. The whole platform is built for someone making their first decision. Every screener row, order type, and sector comes with a plain-English explanation — so the knowledge builds while you browse.

What if I'm not sure what to buy?

Start by wishlisting. Pick a few tickers that catch your eye, read what they actually do, watch how they move. There's no pressure to place an order until you understand what you're buying — and the app keeps teaching you the whole time.

Are my investments insured?

Investments are SIPC-protected up to $500K through our brokerage partner. Market risk on the investments themselves is real — we'll teach you about it as you go, so you can make decisions with eyes open.

Who's this for?

Anyone who's been told investing is for someone else. First-time investors, people who've tried other platforms and felt lost, and anyone who wants to understand what they own — not just hope the algorithm gets it right.

Make your first investment with confidence.

Takes about 2 minutes. No commitment until you decide to place an order.

Broke 2 Brokerage
© Feather & Fire. Brokerage services provided through our brokerage partner. Investing involves risk including loss of principal. Past performance is not indicative of future results.

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Track your future in real-time

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Brokerage Paper

Live snapshot of your Alpaca paper-trading account. Polls every 30 seconds.

Theme
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Portfolio
Total Amount Deposited
Cash
Investments Value
Day P&L
Account Status PDT flagged
Add Funds

Funds land in your main portfolio via Alpaca's ACH rails. Sandbox mode: real Alpaca transfer, no real money. ACH limit is one transfer per day per account.

Heads-up: you're viewing , but external deposits always land in Main first. Use ⇄ Transfer from Main afterward to move cash into this portfolio.

Linked · stub

Sandbox connection live. Instant funding maps to ACH server-side, so it shares the same one-per-day limit. Failed transfers are recorded with the Alpaca error in the deposit row.

Order types — what each one does
Limit

Buy/sell only at the price you set or better. Won't execute if the market doesn't reach it. Use when: you have a target price and don't mind waiting.

Market

Buy/sell immediately at the best available price. Fast but you can't control the exact fill price. Use when: you want in/out now and the bid-ask spread is tight.

Stop

Sits idle until the market hits your stop price, then converts into a market order. Used as a stop-loss to cap downside if a stock drops. Use when: protecting against a fall — e.g. "sell if NVDA hits $120".

Stop-Limit

Like Stop, but on trigger it places a limit order instead of a market order. Guarantees price but not execution — if the market gaps past your limit, the order may not fill. Use when: you want stop-loss protection but refuse to sell below a specific price.

Trailing Stop

A stop that follows the market up (or down for a sell-stop). You set a trail amount or percent, and the stop price auto-adjusts as the stock moves favorably — locking in gains without you watching the chart. Use when: a position is profitable and you want to ride further gains while protecting most of what you've made.

Defaults to Limit — the safest single choice. Switch only when you have a specific reason.

Withdraw Funds

Cash leaves your main portfolio back to your linked bank. ACH takes 1–3 business days at Alpaca; sandbox processes it instantly.

Linked · stub

Available:

Make a Purchase Fill out the form to place an order.
bid · ask

…or set Trail price below. Use one, not both.

Company Information
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Exchange
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What's an ETF? An Exchange-Traded Fund is a pre-made basket of stocks (or bonds, commodities, or crypto) that trades on the stock market just like a single share. Buying one share of SPY, for example, gives you exposure to all 500 companies in the S&P 500 — instant diversification without buying each one yourself. ETFs are professionally managed, charge a small annual fee (the expense ratio), and many pay out dividends/distributions. Use the tabs below to browse by theme — broad index, sector, dividend income, bonds, international, commodities, crypto, or thematic strategies.
Will I be charged a yearly fee?

Every ETF charges an annual expense ratio, but it's invisible. You don't get a bill, and Alpaca doesn't deduct anything visible from your account. The fund manager (BlackRock, Vanguard, Schwab, etc.) skims it directly off the fund's assets every day, so the ETF's price already reflects the fee. You just see slightly lower returns over time.

Rough cost on $1,000 invested for one year:

FeeCost / year on $1,000
0.03% (VOO, IVV, BND)$0.30
0.09% (SPY, SCHD)$0.90
0.20% (QQQ)$2.00
0.35% (JEPI, JEPQ)$3.50
0.75% (ARKK, thematic)$7.50
1.50% (GBTC)$15.00
outperforming / underperforming comparable peers up to the last 4 yrs.

New to the markets? Start here.

A quick orientation to what each tab means and how to pick your first position with confidence.

01
Build a Portfolio
Stocks or ETFs?
Both
If a stock is an easter egg then an ETF is an easter basket. You want a solid mix of both.

An ETF bundles many stocks into one ticker — buy SPY and you own a sliver of the 500 biggest US companies. A stock is a single company. ETFs are the standard starting point for first-time investors because one purchase gets you instant diversification.

02
Review a test portfolio

Review these starter portfolios — the goal is to start strategically. You don't have to be loaded, you just have to learn.

Starter portfolio dashboard preview View Starter Portfolio →
03
Make a Wish List!

Make a wishlist of the assets you wish to purchase later, and when dividends are deposited into your account they will be used to make your purchases.

04
Use Filters to narrow the field

Use the filter tabs to review the different types of investments you can purchase.

05
Make a purchase

Once you've found a position you understand, use the order form to set your quantity and submit the trade. Start small — every purchase teaches you something the next one won't have to.

06
Hold and reinvest

The hard part is doing nothing. Let dividends compound, ignore daily price noise, and revisit your holdings on your own schedule — not the market's.

Rule of thumb for your first deposit: one broad index ETF (Index tab) + one dividend ETF (Dividend tab) covers ~80% of what most starter portfolios hold.

No candidates match.

Confirm order
Portfolio
Side
Symbol
Quantity
Limit price
Type
Time in force

Holdings

My Portfolios

Portfolio:
Transfer from Main

Move cash from Main Account ( available) into .

New Portfolio

Group your stock holdings — e.g. Retirement, Travel Fund, Long-term Growth.

Portfolio
Total Deposited
spent + available
Available Balance
available to invest
Total Spent
cost basis of open positions
Portfolio Value
Total Profit & Loss
Day's Change
Position/Assets
Yearly Dividend Income
Yearly Dividend Payout
received in last 12 months

10-Year Growth Projection

Starts from your current portfolio value () and projects compounded returns across three scenarios. Dividend yield ( annualized) is added on top of each price-appreciation assumption — assumes reinvestment.

Filter by Stock Percentage

Visual analytics that shows your portfolio composition.

Filter by Dividend Income

Assets that yield dividends/income.

Allocation by Share Price

How your capital is distributed across price tiers — penny stocks vs. mid-range vs. high-priced names.

Stocks

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Badges
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Total shares held:

Distribute these shares across your portfolios. The sum should match the total above.

Recent orders

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Symbol Portfolio Side Book Qty Type Limit Status Submitted
Portfolio Performance Equity over the past month.
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Recurring Investments Set-and-forget orders on a cadence. Backed by your linked Alpaca account.

No recurring buys yet. Add one above to start dollar-cost-averaging on a schedule.
Account Activity Fills, deposits, dividends, fees. Newest first.
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Brokerage account setup

Required before you can deposit funds. Your information is submitted to Alpaca, our regulated brokerage partner; we never store it ourselves.

Security

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Contact Us

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Wish List

Stocks you've starred from the screener, plus any you've added manually. Saved to your account — follows you across devices.

Your wish list is empty. Click any star on the screener or add a ticker above.

Drag rows to reorder priority — top of the list is bought first, bottom last.

Subtotal if all orders fill at current price
Expired & canceled orders

Orders that didn't fill — limits that lapsed, cancels, rejections. Re-star the ticker or place a fresh order to try again.

Symbol Portfolio Side Qty Type Limit Status Submitted